(or at least, that's what I like to think)
Ever since I read Outliers I made it a challenge of mine to read all Gladwell’s books, and better soon tan later. As I am a woman who intends to keep her word, I just finished Blink (The power of thinking without thinking), first published by Little, Brown and Company in 2005.
Malcom Gladwell, – author, journalist, cultural commentator and intellectual adventurer- structures this enlightening book in six chapters plus and intro and a conclusion chapter, in which he explains through pretty interesting real cases the process our brain goes through at decision-making times. This is a book about all those moments when we “know” something without knowing why. Blink is about the power of thin slicing (when our brain jumps to a conclusion about the best decision with just a little bit of knowledge), about our prejudices -whether we are aware of them or not- and the role they play in snap judgments and decisions, about the right and wrong way to ask people what they want and about the delicate art of mind reading. The author explains all these concepts in an entertaining, interesting manner and in his usual style and voice, offering a new way to understand how we take decisions in our daily life and how we can learn when to trust our gut and when it’s better to rationalize our answer/reaction. From the terrible accidental death of Amadou Diallo back 1991 in New York, through the war exercises at the Pentagon, to the Coca-Cola taste testing and the studies of a marriage analyst you will conceive a new way to understand your decision making process and the implications it has in our daily lives. Blink is as enlightening, entertaining and informative as I hoped for. Should you buy this book? You already know the answer to that….
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